Campaign Creation
Avoid fragmented, aimless marketing and communicate well through quality, integrated campaigns.
Technology has definitely increased ways companies can communicate to its customers. While it can be beneficial, marketing through multiple channels can also easily make communication fragmented and even aimless. This is why effective campaign creation and execution is crucial to producing quality and engaging marketing.
Campaign Creation Process
Campaign Planning
- Goal setting
- Brain storming
- Understanding target audience
- Picking communication channels
- Creating clear messaging
Experiments
- A/B testing
- Feedback analysis
- Campaign optimisation
Launch & Reporting
- Launch across communication channels
- Finishing campaign period
- Reporting
- Future recommendations